Packaging and activity pack – The Smurfs

Making full use of the style guide provided, I designed and laid out the final artwork for this unique activity pack, including character-shaped envelope and customised activities, to fit perfectly within a DVD case. This activity pack was used in promotions for the home entertainment release of the film “The Smurfs”.

This item proved to be quite popular and was also re-created in several different languages to be used as a promotional item worldwide.

This project was created in collaboration with RDP Creative, Sony Entertainment and Peyo (the makers of The Smurfs) © 2011